ABOUT

Building the operating system for hospitality

Zaplar is built AI-native from the ground up, providing a fundamentally different approach to hotel software.

OUR VALUES

Hospitality is human. The software should handle the rest.

We built Zaplar around a single conviction: great hotels are made by people, not administration. The system plans and executes in the background and earns trust with every action it surfaces.

Autonomy with oversight

The system works ahead of you. Every action reviewable, every decision yours.

Full transparency

See what Zaplar is doing and why, nothing happens without a clear trail.

Built for operators

Designed around how hotels actually run: shifts, spaces, seasons, and guests.

Security by default

Built to for enterprises. Your data will always be secure.

Great hospitality is a craft.

So we built Zaplar to serve that craft, handling the administration and surfacing what matters, so hoteliers can act on their instincts at exactly the right moment.

THE TEAM

The team behind Zaplar

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Douglas Solberg

CEO & Co-founder

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Jon Milles

CTO & Co-founder

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Axel Andersson Lingbert

COO & Co-founder

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Oscar Karlströmer

CFO & Co-founder

JOIN US

We're building the operating system for hospitality. Come build it with us.

Helping exceptional hoteliers do their best work.

We believe great hospitality is about being present with the guest, not spending time infront of a screen.