ABOUT

Building the operating system for hospitality

Zaplar is built AI-native from the ground up, providing a fundamentally different approach to hospitality software.

OUR VALUES

Hospitality is human. The software should handle the rest.

We built Zaplar around a single conviction: great hotels are made by people, not administration. The system plans and executes in the background and earns trust with every action it surfaces.

Autonomy with oversight

The system works ahead of you. Every action reviewable, every decision yours.

Full transparency

See what Zaplar is doing and why, nothing happens without a clear trail.

Built for operators

Designed around how hotels actually run: shifts, spaces, seasons, and guests.

Security by default

Built to for enterprises. Your data will always be secure.

We believe administration is a tax on hospitality. Zaplar exists to eliminate it, so every hotel can focus on the guest, the meeting, and the experience.

Axel Andersson Lingbert

THE TEAM

The team behind Zaplar

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Axel Andersson Lingbert

CEO & Co-founder

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Jon Milles

CTO & Co-founder

douglas-solberg-cpo-zaplar-agentic-ai-hotels

Douglas Solberg

CPO & Co-founder

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Oscar Karlströmer

CFO & Co-founder

JOIN US

We're building the operating system for hospitality. Come build it with us.

Helping exceptional hoteliers do their best work.

We believe great hospitality is about being present with the guest, not spending time infront on a screen.

The agentic operating system for hotels. Helping exceptional hoteliers do their best work.

©2026 Zaplar. All rights reserved.

The agentic operating system for hotels. Helping exceptional hoteliers do their best work.

©2026 Zaplar. All rights reserved.

The agentic operating system for hotels. Helping exceptional hoteliers do their best work.

©2026 Zaplar. All rights reserved.